the logo starts from the 5 municipalities of PZR, (Boom, Hemiksem, Niel, Schelle, Rumst) which are converted into blocks that form the base of the logo and the rest of the graphic identity. The blocks symbolise building blocks that can create an endless combination of shapes. Moreover they are a subtle reference to the brick factories of the rupel zone.
The values & ambitions of Politie Zone Rupel are embodied in the baseline:
HIER. NU. MORGEN. (HERE. NOW. TOMORROW.)
PZR is always nearby to ensure security in the police zone in a professional manner.
Not only today, but also in the future.
The 5 blocks which form the logo of Politie Zone Rupel also provide the foundation for the entire design system. Based on these blocks, a grid was created from which all layouts can be built in a consistent manner.
client : Politie Zone Rupel
art direction : elke treunen
design : elke treunen - frank schouwaerts
copy : johan de witte